The dietary supplement market continues to grow

The dietary supplement market continues to grow

The dietary supplement market is one of the fastest growing markets, with values increasing by billions of dollars every year. Experts have made predictions about the pace of market growth, expecting the industry to reach a value of $41.4 billion by 2020. [1]

One explanation for this rapid growth in the dietary supplement market is an increased focus on nutrition, lifestyle, and overall health. Additionally, a growing geriatric population has led to a rise in demand for natural remedies for chronic ailments. [2]

The rapid increase in market value may make the supplement industry an attractive option for people interested in starting their own companies. However, there are some things to consider before getting involved in the dietary supplement market.

Think global, manufacture local

The dietary supplement market has a lot of potential. The industry is not limited to the United States, or even Western countries. Manufacturers in the Middle East, Africa, Asia, and Latin America, as well as North America and Europe, all have major shares of the global supplements industry.

Wholesale companies can help growing businesses enter the competitive market of dietary supplements. They manufacture the supplement according to your specifications and oversee testing, packaging, labeling, and distribution. [3] These companies can help take your product to a global scale.

It can be tempting to rely on foreign manufacturers due to cheaper labor fees and relaxed regulations, but it is important to support local manufacturers. Sourcing your product from a local manufacturer reduces fuel emissions and encourages growth in the local economy. [4] For that reason we recommend you think global, but manufacture local. 

Your supplement supplier

Whether you are creating and selling your own supplement or selling wholesale supplements, finding the right supplier is a key to starting your own supplement company.

Business owners should select a United States supplement manufacturer that is NSF and GMP certified and registered with the FDA. Additionally, a reputable manufacturer should provide a detailed analysis of every batch of supplements so you know exactly what is in your product. [5]

You can create your own brand and market your supplement under that label, or you can market generic white label products to large retail distributors. Those retailers will then distribute the product under their private brand. 

The global supplement market is on the rise, and it seems that it will only keep growing in the near future. For those interested in breaking into the dietary supplement industry, be sure to find a local manufacturer that meets all the appropriate requirements and regulations. From there, design and produce your product and market it to retailers on a global scale. 

Green Leaf Sciences is a reputable supplier and distributor of high quality supplements. We offer support and advice to businesses that want to create and market a line of supplements under their own label. 


[1] Total U.S. Dietary Supplements Market Size 2016-2024, Statista
[2] Global Dietary Supplements Market, Market Watch
[3] Wholesale Supplement Manufacturer, Bactolac
[4] The Importance of Sourcing Locally, Opportunity Fund
[5] How to Start a Supplement Business, How to Start an LLC